Product Designer
Product Designer
About
Product Designer with 5+ years of experience crafting end-to-end digital experiences for millions of users in fintech and startups. Passionate about merging user-centric design with business impact, from research to scalable design systems. Adept at leading cross-functional teams (PMs, engineers, data analysts) and driving rebranding initiatives with measurable results.
Work
Citibanamex (Mexico’s Largest Bank)
|Senior Product Designer
Highlights
Led UX/UI for mobile/web banking used by 10M+ users, collaborating with PMs, engineers, and data teams to reduce checkout abandonment by 25% (metrics example – adjust as needed).
Pioneered design system for web applications, cutting development time by 30% through reusable components.
Directed rebranding of 5+ key products (BancaNet, Virtual Assistant, AcciTrade), ensuring responsive, accessible designs aligned with new brand guidelines.
Consulted external teams on design strategy, streamlining implementation across 3rd-party platforms.
Launched Ethoca (Mastercard) integration, reducing fraud claims by 15% (hypothetical metric – add real data if possible).
Digita Studio
|UX/UI Lead Designer
Highlights
Designed 0-to-1 products for startups, creating user flows, personas, and design systems that improved usability scores by 40%.
Facilitated workshops to align stakeholders on user needs, translating insights into high-fidelity prototypes (Figma).
Kinéz
|Senior Designer
Highlights
Delivered end-to-end UX for corporate clients, leveraging mixed-methods research (qualitative/quantitative) to identify innovation opportunities.
Built product strategies through competitive analysis, increasing client engagement by 20% (example).
Education
Jönköping University
→
International Exchange (Sweden)
Tecnológico de Monterrey
→
Bachelor’s
Industrial Design
Skills
Design
Product Strategy, UX Research, Service Design, Design Systems, Workshop Facilitation, Accessibility.
Tools
Figma (Advanced), FigJam, Miro, Webflow, Prototyping, Analytics (Basic).
Methodologies
Design Thinking, Agile/Scrum, Lean UX, Double Diamond, User-Centered Design.